Paul Towers

Task Pigeon Logo

CEO and Founder of Task Pigeon

Who is Paul Towers?

I’m a 3 x Entrepreneur and the Founder and CEO of Task Pigeon, a task management application that makes it easy to create, assign and manage the tasks you and your team work on each day.

Can You Tell us the Story of Your Business?

The initial idea for Task Pigeon came after I tried and failed to find a task management application that worked for me. As a result, I had the idea to build a task management application that was visual in nature, but would also provide the flexibility to allow people and teams to work how they wanted (i.e. within the app or via email).

To test out my initial hypothesis I emailed ~50 startup founders and entrepreneurs who I had helped in some way through the various other projects I work on. 85% of people responded and shared their thoughts. What I discovered was that lots of people were in a similar situation as myself. They had tried various tools but hadn’t yet found the one that was right for them. This essentially led to my hypothesis, that “there is not a one size fits all approach when it comes to task management”.

I took this initial feedback and used it to refine the idea and product. I then outsourced the design to a freelancer off Upwork who was able to take my vision and translate it into mock-ups of the solution. This provided me with enough material to then approach a wider audience of around 200 people who I am connected to in the local startup scene. Their feedback largely mirrored the initial group of people I had reached out to.

There was however one last test to do. I paid to list Task Pigeon on BetaList and asked the 80 odd people who subscribed one simple question, “Why did you choose to sign up for our beta?” The feedback provided further evidence that supported my hypothesis. A number of people wrote back to say they liked our UI/UX, approach to task management, or had simply tried and failed to adopt other tools in the past.

As a non-technical founder, I was now at the limit of my own skills and needed to secure a software developer for Task Pigeon. I considered a variety of options but ultimately settled on hiring a contract developer off of Angel List. They took the mockups and supporting documentation and developed the V1 of Task Pigeon.

We then ran a short 4-week beta program that attracted ~150 users, and since launching to the public and being hunted on Product Hunt only a week ago have secured another 150 to 200 users.

What Has Been Your Biggest Struggle?

I am committed to building a 100% open and transparent startup and blog about the journey to do so at

The biggest struggle is always time. There is me, my developer and the designer who I hire on an ad hoc basis. With such a small team there are always a million things to be done so I am constantly juggling my priorities and making sure I stay on top of everything.

Looking back further I have had two successful businesses in the past, but about 18 to 24 months ago I made the decision to focus more on getting a tech-based startup off the ground. As good as my past two businesses were, neither of them were able to scale. This time around I wanted to build something that had the potential to grow into a large and profitable business. The two startup ideas I pursued failed to get off the ground.

What Has Been Your Greatest Achievement?

Purchasing my first business as a sixteen-year-old high school student was definitely a life-defining moment. And although it wasn’t the largest “financial” success I have had, without taking the opportunity to buy that business I think my life could have turned out very differently.

Beyond that however, there are a number of things I am very happy about. Obviously being a husband and father (to my two boys) is right at the top of the list, but I have also enjoyed building all of the other businesses and ventures I have been involved with.

What’s Your Must-Read Business Book and Why?

Phil Knight’s Shoe Dog. I just read it and its inspirational for any founder!

Who’s Your Most Inspirational Person and Why?

Richard Branson, someone who I look up to in business has a quote that I admittedly believe – “With success comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, creating jobs, and putting money aside to tackle issues where we can make a difference.”

He is an amazing Founder and is an amazing example of what Entrepreneurs can achieve over their careers.

Finally, Tell Us Something Interesting About Yourself?

I can’t stand still. I always need to be doing something. Before my startup consumed all of my free time I used to train for and compete in ultra-endurance running events, such as the North Face 100 and Mt Buffalo 75km Sky Ultramarathon.

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