Yan Gorshtenin, Founder of Netlodge
Who are you?
Yan Gorshtenin, 16 year old entrepreneur , founder & CEO of Netlodge, an Innovative Growth Engine for Startups to share their content to other founders, startups or investors. Netlodge holds over 35,000 videos on startup, tech, sales and marketing content.
I am a highly energetic and motivated strategy and operations professional. Experienced in marketing, and strategic partnership experience, I have been working on Netlodge since the age of 14 in my garage.
Can you tell us the story of your business from idea to where you are now
There is no overnight success being made which is true, no step by step. It’s a mountain of hard work and sweat and tears. I started Netlodge in mid 8th grade, no one believed in it and no one cared. I mean, who would? Teenagers around me just wanted to party and I wanted to be successful, Throughout 8th grade, I finished programming Netlodge then when I went into 9th grade, I started telling everyone about the platform and buzzed it around a bit. Netlodge got noticed and 2 years later, I’m in 11th grade and 16, We have over 170,000 monthly viewers on all our content. Forget that, there was all hard work and sweat before the success, I started Netlodge in my townhouse garage, i took out the couch from my room and put it in the garage along with my desk. I stayed up every night even when I had school the next till 2am or even 4am developing and designing the interface on all Netlodge platforms. All the hardwork I put in is still being paid off till this day, little do you know we are changing the way startups grow.
I started Netlodge as a storytelling platform (through content) and struggled to get growth the first few months back in 2014, I thought to myself as how I can market my platform and add value for people to come to it on its own. I never paid for any advertisements nor a single dime to a marketing firm, I ended up making Netlodge into a growth incentive tool that I used to grow our own platform.
What has been your biggest failure or struggle?
My biggest failure would be not scaling far enough the first year, we came out strong the first month and everyone loved Netlodge. Netlodge has been a tall and experiment that I have been working on for my future. It took a year for 150 members to come on our platform, now 2 ½ years later we have 125 members registering each week which is the growth we worked for.
And what has been your biggest achievement or success?
Our biggest achievement(s) would be getting noticed by big tech giants such as ProductHunt, Forbes, Startup Grind by Google and TechCrunch. A moment I would never forget is being my age as of now, 16, and exhibiting Netlodge at Techday LA in September 2016 in front of 10,000 startups, investors and students on what we do and how we change the world through growth. The looks of the people that I laid my eyes on while showcasing our platform inspired me as people looked up to me as a young entrepreneur. We are now on our way to raise our seed fund which will be our next milestone in the company history.
What’s your must read business book?
Rich Dad Poor Dad would be it. That was the first ever business book I read before starting Netlodge and gave me an insight on life, money and business. You can always make money, but how often do you lose it? You need to preserve it. is what I tend to ask myself now.
Who’s your most inspirational CEO or founder?
Steve Jobs. I always looked up to him when I was a kid, and as corny as it sounds, I started in a garage myself. If he can make it so far in life with his company I believe I can to. I tend to do the stuff he did without even noticing it.
And can you tell us something weird or interesting about yourself?
I work out constantly. You can find me working on Netlodge and then on the ground doing push ups or just walking around. I often workout to relieve stress and tension I may have.