Woojun Shin, Founder of BODHIC


Who are you?

My name is Woojun Shin and you can call me ‘Jun’. ‘Woo’ sounds horrible in English (lol).

While spending 10 years in trading foreign currency, I found there might be fundamental factors that drive the direction of human history and evolution. To find the factors, I founded a startup, ’BODHIC’, which means “enlightenment-mind”. Our company is a probe with a mission, ‘to make things reducible and leave room for big questions’.

Can you tell us the story of your business from idea to where you are now?

Myriels is a phonebook mobile app for visualizing mobile contacts as a network map, 100% auto-grouping and detecting key-role playing contacts like hub, linker, and broker. I came up with the idea after giving up organizing the contacts in the mobile 4 years ago. I found that A-Z list is the fundamental reason that we have messy contacts and lose all track of contacts in the mobile; the interface of A-Z list is not the way we recall our contacts. In fact, it is for computers.

We all already have precious and meaningful contacts in our mobile like Myriel, the bishop in Les Miserables.

We must remember and contact them more often. Pursuing this goal I needed experts in graph theory and data visualization. So I searched and convinced them to join me. Thus, we’ve got the public beta of Android app and iOS coming next month.

What has been your biggest failure or struggle?

On the stage of developing the idea, I was with two engineers, who would be co-founders.

However, they walked away because they needed real income to support their family.

It’s always hard to pursue our goal and dream and to overcome the barrier of reality.

What has been your biggest achievement or success?

Our biggest success is ‘Thank You’ emails from the beta users;
“I did not realize so many unknown and forgotten names in the mobile.”
“I contacted my old friends first time in 3 years. His name have been invisible somehow.”
“Now my social network is simpler but more full of meaningful connections.”

What’s your must read business book?

The Evolution of Culture: The Development of Civilization to the Fall of Rome by Leslie White

Who’s your most inspirational CEO or founder?

Every founder or CEO has his/her own inspirational story from which I can learn.

Can you tell us something weird or interesting about yourself?

Every morning I look in the mirror and ask myself :
“Why do you think, feel, and desire the way that you think, feel, and desire?”
“Is it totally yours? or is it from someone or somewhere else?”