Tom Hunt, TEDx Speaker and Founder of Sneez
Who are you?
Tom Hunt – TEDx Speaker, Dragons’ Den Failure & Internet Entrepreneur
Can you tell us the story of your business from idea to where you are now?
Two best friends and I started an eCommerce store selling male leggings 4 years ago.
We had NO idea how to get exposure online, but what we did do well was create a strong brand.
A brand our male leggings customers wanted to connect with and show off to their friends.
We found that many of them were creating and sharing brand related content including our leggings after they bought, bringing us more customers.
And saving us the time it would normally take us to create content.
So that when we DID learn how to acquire customers profitably through Facebook Ads, our growth skyrocketed.
The only issue was that our Manager Virtual Assistant was spending 1-2 hours per day managing this process
4 years on, myself and another business partner decided to automate her out of a job (she now does more high level, strategic tasks) and created Sneez.
A SAAS tool that automates word of mouth for eCommerce brands that matter.
What has been your biggest failure or struggle?
One of my first online businesses was supposedly going to make revenue through Amazon Affiliate links, it was a Self Help book review site.
It was only after a few months of furious writing that I realised the site we had built was possibly the most unfriendly SEO site the world had ever seen.
The majority of the text could not possibly be rendered by a search engine giving me NO traffic source.
That said, I did get to interview/interact with a number of my favourite authors, every cloud.
And what has been your biggest achievement or success?
I built and grew online marketplace Virtual Valley using an outsourced development team and then sold 90% of it to a US marketing company all within 14 months, whilst travelling the world.
What’s your must read business book?
Millionaire Fastlane by MJ DeMarco
Who’s your most inspirational CEO or founder?
And can you tell us something weird or interesting about yourself?
In 2015 after leaving the corporate world I threw away all of my things, leaving myself with just 1 bag full of belongings.
I now maintain around 2 bags and have just 3 outfits, all of which are black.