Scott Wooden, Cofounder of Easle


Who are you?

I’m Scott, co-founder of Easle and Head of Product. My background is in digital product design, wearing multiple hats between design, development and project management.

Can you tell us the story of your business from idea to where you are now?

My co-founder Nick and I started Easle 2016 when we saw so many of our friends living the reality of the starving artist – caught between free, low quality freelance platforms and agents taking large cuts. We wanted to do something about it – so we built a platform that lets people share their work, whilst simultaneously allowing clients to browse for inspiration, book, pay and manage the process. We’ve just completed our seed funding, so there’s lots of exciting things to come in the next few months!

What has been your biggest failure or struggle?

The biggest struggle for me is admitting when something isn’t working. It’s a balance between sticking it out and deciding a choice you have made is wrong. There’s no place for ego here – if you realise something isn’t working it’s important to acknowledge and flag it up as soon as possible. That way you can quickly learn, change course, and get better.

And what has been your biggest achievement or success?

The first sale we got through the platform was a big moment. I believe it’s important to celebrate the small wins as well as the big. It keeps you going through the harder times, and ultimately the big wins are a result of all the little ones!

What’s your must read business book?

I focus more on creative books to help with my job. A few that come to mind are Spark for the Fire by Ian Wharton, which gives you a refreshing insight into flourishing creatively, as well as Creativity, Inc – A book about nurturing and leading creatives towards true inspiration.

Who’s your most inspirational CEO or founder?

The ustwo co-founders Mills & Sinx are inspirations of mine. They’ve built a people centered agency from scratch, and as they grew haven’t lost that. The studio revolves around the feeling of being part of a family, and it’s something that we want to instill as Easle grows.

And can you tell us something weird or interesting about yourself?

My music taste is crazy eclectic – I’ll go from heavy metal immediately to some smooth jazz, all the while tapping away at my keyboard, oblivious of the genre change.