Michael Frye, Founder of Big Picture


Who are you?

Founder of Big Picture

About Big Picture

Big Picture is a single hub for marketing data. We make it easy for marketers to setup website tracking and integrate with hundreds of tools without having to write a line of code.

With Big Picture’s point & click editor you can now quickly track anything, at any time, and send your data anywhere – without having to ask a developer for help.

Can you tell us the story of your business from idea to where you are now?

I came up with the idea for Big Picture while I was an engineer at Intuit. I saw a lot of non-technical people having difficulty setting up these common website tools and thought that there had to be a better way.

So the idea was to build something like Optimizely for analytics, which could free up people to do their thing without having to rely on engineering.

What has been your biggest failure or struggle?

Initially I was focusing on building a tool for product managers and initial development of a mvp took a long time due to the technical complexity of the product. After releasing it, it took me a bit to discover that marketers were the ones that had the biggest pain point. So I had to go back to the drawing board in a way and that set me back a lot.

And what has been your biggest achievement or success?

It’s hard to say. Thus far, it’s been more of a lot of small successes that have been compounding over time. We’ve been really taking off over the past 6 months, so things have been pretty exciting lately.

The running joke with a lot of companies like us who aren’t the Slacks or Airbnbs of the startup scene, we’re an overnight success – 5 years in the making.

What’s your must read business book?

The accelerator I went through made us read The Startup Owner’s Manual. Lots of good insights in there.

The other I’d recommend is Crossing the Chasm.

Who’s your most inspirational CEO or founder?

Elon Musk. The guy is amazing. He’s like the modern day Nikola Tesla combined with the business savvy of Steve Jobs.

And can you tell us something weird or interesting about yourself?

A lot of people think I’m a computer science grad, but I’m actually a college dropout.

My first tech startup failed for number of reasons, but the main reason being that I couldn’t code and I couldn’t find a solid technical cofounder. After our funding dried up and the company failed, I was so pissed off that I committed to teach myself how to code so that I would never fail again.

After months of hard work and devouring every programming resource I could find, I was hired as a developer at an early stage startup called Ambassador. It was at Ambassador where I built the foundation of my current programming knowledge base.