Mark Tanner, Cofounder of GifJif


Who are you?

Mark Tanner, co-founder of GifJif.

Can you tell us the story of your business from idea to where you are now?

I came up with the app with my roommate Max. Max is a gifted engineer and he quickly cooked up something for us to test. We both saw the potential of real-time, easy content creation. We were able to launch the app in March of 2016, and since then we’ve added 1,400+ more GIFs and some cool new features. It’s been fun to see the app in action.

What has been your biggest failure or struggle?

We both have full time jobs outside of GifJif, so this has always been a side project for us. As with all side projects, it’s always tricky to find time to commit to development and product growth. There are more features and more content that we’d love to add, but it’s always tough to find the time.

And what has been your biggest achievement or success?

We’ve seen steady download numbers without ever committing a dollar to marketing, which is great.  For us, it’s always exciting to see GifJif’s pop up on Twitter or embedded in articles.  It’s cool to see how creative people have gotten with the platform.

What’s your must read business book?

Shoe Dog, I’ve always been a big sneaker head, so I love anything Nike related.

Who’s your most inspirational CEO or founder?

Howard Lerman, he’s the CEO of Yext. I’ve worked a bit with Yext in the past and it’s impressive to see a CEO who can relate directly to his employees.

And can you tell us something weird or interesting about yourself?

The first app Max and I came out with was called Swallow. It was a situational texting app that gave single guys and girls creative text ice breakers. It was probably the best app we ever made.