Kody Deretic, Founder of Cup of Kings

Who are you?

I’m Kody! A 25 year old multidisciplinary designer from Melbourne, Australia. I’ve ran two successful kickstarter campaigns and once convinced my brother it was Easter despite it being late October.

Can you tell us the story of your business from idea to where you are now?

It honestly just stemmed from me and my best friends getting drunk on the regular and playing drinking games. We would often write our own rules to spice things up and naturally we assumed there would be websites where we could share and discover other cool rules. We quickly realised that these websites didn’t exist (and if they did they were built in the 90’s and had rainbow gradient backgrounds) so in the following weeks I built a simple website that randomised unique, user submitted drinking rules. The website quickly became popular around the world so after a year or so we raised some cash through Kickstarter, put the game into production and here we are.

What has been your biggest failure or struggle?

We had a few setbacks post Kickstarter that put us months behind schedule so to try salvage the dwindling respect of our backers we spent close to 2k getting two crates of playing cards shipped by air from China to Australia.

And what has been your biggest achievement or success?

Getting two completely different ideas off the ground and seeing them blossom all the way through from conceptualization, to getting funding and launching is really satisfying – particularly when people reach out to let us know how much they appreciate what we do. There’s been more than a few occasions where people have told us about how they’ve stumbled upon Cup of Kings at a random party or event and have instantly had a mutual connection with people they’ve never met before, which to me is what it’s all about.

What’s your must read business book?

I recently read Start Something That Matters by Blake Mycoskie. I particularly liked his book because he touches on all the important business stuff but still manages to remain humble and highlights the importance of being selfless and charitable in the pursuit of success.

Who’s your most inspirational CEO or founder?

I’m a huge fan of Max Tempkin (Cards Against Humanity, Secret Hitler, Black Box) which may seem like an obvious pick given the nature of our game.

Besides admiring his creative prowess I really resonate with his ability to embrace counterculture and take the piss of traditional marketing at every possible opportunity.

And can you tell us something weird or interesting about yourself?

I once animated my lecturer getting mauled by a bear as a part of my final and ended up duxing the class.

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