Kishor Sonawane, Founder of Smashing Wheels


Who are you?

I’m Kishor Sonawane from Pune, India and creator of Smashing Wheels.

After studying my masters in computer science, I’m working in software field more than a decade. Currently running a user experience design and UI development company with a small team.

Can you tell us the story of your business from idea to where you are now?

In my childhood (when I was in school), I used to cut and collect motorcycle pictures from the newspaper – it was my hobby. I still have that collection where there are thousands of pictures of motorcycles. When I grew up, and learn about creating website, I thought why not to have a collection of all motorcycles in a website form which will be accessed worldwide, by everyone? That was the moment when smashingwheels.com was born. Today website has all the motorcycles from India available with all essential details and pictures and that is very much helpful for a potential buyer.

What has been your biggest failure or struggle?

Biggest struggle that I always have is the resources as in team required to maintain the website. I’ve very tiny team (2 of us) who struggle to keep website updated with latest motorcycle models in market.

And what has been your biggest achievement or success?

Biggest achievement is I think what I’ve learn from doing this from last 7 years. From the technical perspective, design perspective, how to run a live website and how to respond to our users. And it feels great when I say its my website who is access by hundreds of users each month and when likes on Facebook are increasing in numbers.

What’s your must read business book?

“The Steve Jobs Way” by Jay Elliot. This book summarises how Steve Jobs was in terms of running an innovative company, what was his thinking about building great products, and how he saw things differently.

Who’s your most inspirational CEO or founder?

Steve Jobs (Apple) and Rajiv Bajaj (Bajaj Automobiles)

And can you tell us something weird or interesting about yourself?

I’m a “let it go” type of person. No matter how much the loss is, I’m not much worried, I always say – “its okay” and ready to digest that loss. Because I believe “everything happens for a good reason” So I think something “good” is going to happen soon.