Frank de Bruijn, Founder of HotTug


Who are you?

I am Frank de Bruijn, artist, designer and inventor of the HotTug.

Can you tell us the story of your business from idea to where you are now?

I have had a lot of ideas for different kind of boats.

But when I did get the idea of a sailing hot tub, one thing was for sure, this has to be made.

So I did in 2012, the first prototype was build. When we started to do some promotional trips, soon the whole world did know about the HotTug.

After a few promo trips in Holland we had 50.000 viewers on the website per day.

From that point on we are covered in requests from all over the world.

Our focus was on selling as much as HotTugs as possible, but one way or an other that seems not the right aim. I think it’s just to expansive and to complex product for private owners.

But people love to be in the HotTug. Everyone do get a huge smile on there face when experience this thing. I like to make people happy, so the aim now is to get as much as possible rental stations all over the world. We want to be in the most exiting places and cities, so that a lot of people can enjoy a HotTug experience.

For now this seems the way to go, but there is still a lot of work to do.

What has been your biggest failure or struggle?

One struggle was was to get a rental proof product. And the other big struggle was to find the right business model. Failures don’t exist, the only failure you can have is “not doing things.”

And what has been your biggest achievement or success?

As a result of starting this adventure I meet so much special people from all over the world, I gave so much people a smile on there face and I have learned so much.
That are the biggest achievements.

What’s your must read business book?

I don’t read books, but my tip will be, fish in the blue ocean and not in the red – In other words invent your own world in your own way.

Who’s your most inspirational CEO or founder?

A bit boring, but Elon Musk – probably in the future David Sønstebø co founder of IOTA (3rd generation crypto currency), I think this will be amazingly huge. And probably the most disrupting thing in this century.

And can you tell us something weird or interesting about yourself?

When I was studying at the art academy, where everything is about creating, I (in collaboration with Daniël van der Velden) graduated with a work called “Vanishing Of The Erasmusbridge”.

So we hired a magician and let him vanish the new proud of Rotterdam for 5 minutes, while the Queen was on the bridge to do the opening ceremony.