Who are you?
We are based in San Francisco but we work all around the bay area with workshops all around.
Can you tell us the story of your business from idea to where you are now?
The story is simple, in the span of two months my partner had his bike stolen and our mutual friend had his bike stolen. The shocking part was that these bikes were stolen using the best bike locks money could buy, so we knew something was off.
We realized with some initial research that battery powered angle grinders have become so powerful that they can cut through anything in seconds. I blurted out “why didn’t the lock do anything” and the idea was refined from there.
What has been your biggest failure or struggle?
Such a simple concept is actually very challenging to produce at scale. We had to make some significant technical breakthroughs in order to develop a scalable design for manufacturing.
And what has been your biggest achievement or success?
We were able to achieve global awareness of the problem that any lock can be cut, and that any lock that does not use a fundamental deterrent (chemical or otherwise), is effectively worthless.
What’s your must read business book?
Zero to One – Peter Thiel is critical, but it’s hard to chose one!
Who’s your most inspirational CEO or founder?
Elon Musk, he’s a man driven by long term vision and purpose rather than just money.
And can you tell us something weird or interesting about yourself?
My first business venture was selling bootlegged CDs with customized singles and music. I made more money when I was 10 years old in this venture than I did throughout high school and college, enough so that my parents thought I was selling drugs.