Csaba Zajdo, Founder of OptiMonk


Who are you?

I’m Csaba Zajdo, Founder of OptiMonk and several other projects that specialize in conversion.

Can you tell us the story of your business from idea to where you are now?

I started my first business in 2006, with a focus on creating ecommerce websites. After helping hundreds of businesses get their start online, I began to notice many online stores were struggling with visitors who would leave their site without converting. We looked for a reliable exit-intent tool for our clients, but we couldn’t find one. So we decided to build one ourselves. After a lot of sleepless nights, we launched OptiMonk in 2014, and today we’re helping thousands of web businesses across the world with millions of visitors every day, including DigitalMarketer.com, BoomByCindyJoseph.com, iSpionage.com, ConversionXL.com and Office Depot.

What has been your biggest failure or struggle?

My biggest struggle was making a decision to close a project that wasn’t as successful as we expected.

And what has been your biggest achievement or success?

I like to stop sometimes to appreciate smaller achievements as well, and luckily I’ve had many of those throughout the years. But if I had to choose, I would say my biggest achievement is creating a successful global startup from such a small country as Hungary.

What’s your must read business book?

I’ve got two must reads: The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni which really highlights how to build strong teams from the inside-out, and Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins. Collins gathered a ton of research with his team and provides some really practical insights on management.

Who’s your most inspirational CEO or founder?

Bill Gates.

And can you tell us something weird or interesting about yourself?

I love going 0 to 60 mph! But, I don’t own a Ferrari or anything like that. It’s the excitement of creating and launching something new that drives me. When a project is successful after launch, I prefer to hand over the reins to someone else who I trust so I can focus on building something new.