Henrique Boregio

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Cofounder of Shabaam

Who is Henrique Boregio?

Hello! I’m Henrique, and I built Shabaam together with my friend Andres Canal (@AndAngC) who worked on the iOS app. I’m a developer by trade and enjoy working building products on the side as a hobby.

Can You Tell us the Story of Your Business?

The idea for Shabaam came after I saw my girlfriend hysterically laughing while watching a guy do a voice-over of a video on Instagram. I figured there had to be an app for that already but after a quick search, I could only find complicated video editors bloated features. I figured the simplest possible app would be to merge GIFs and audio, so I set out to build that as a proof of concept.

In the process of building it, I realised I was spending more and more time creating and sharing the voice-overs I created with friends, so I figured it had the potential to be a really funny and addicting product.

So we launched our first prototype a few months after that and have seen about 50.000 downloads so far, with a steady growth rate.

What Has Been Your Biggest Struggle?

Being a developer by nature, learning to take time off building a product to work on the marketing/promotional side, has definitely been a learning experience.

What Has Been Your Greatest Achievement?

It may not be that much of a life-changing achievement, but every time I get an email from users telling me how much they enjoy the app, or read positive reviews online, it makes me happy.

Whatโ€™s Your Must-Read Business Book?

The Third Wave by Steve Case.

Whoโ€™s Your Most Inspirational Person?

Recently, Elon Musk.

Finally, Tell Us Something Interesting About Yourself?

I’ve never watched Game of Thrones.

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