Dominik Orfanus

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Founder of Benjamin Button

Who is Dominik Orfanus?

First of all, I consider myself a parent of three daughters, which became my never-ending motivation to pioneer family lives together with my fellow colleagues from Benjamin Button.

We are a startup that was on a mission to capture and save the most precious family memories in the most effortless way. Why the past tense? We are now reshaping our business model and WHY in order to better answer the needs of today’s parents. As you might know, Google introduced its clip which is another reason to reconsider what Jobs to be Done are there to be better answered.

Can You Tell us the Story of Your Business?

The idea was formed back in 2014 when I felt homesick at a conference in Berlin. I’ve got sick and tired from the news I have got after coming home from work or business trips (I was a journalist that time) and my wife reporting me what new words or progress our daughters made when I was away… At the same time, we lost my wife’s mother on a serious illness, the last thing she did away from her hospital bed was to see her grandkids… that’s how powerful the love to the little ones is.

That was another reason why to connect families when their members can not be together. Since then we scaled up – 4 prototypes, Beta video editing software developed, a growing team, some incubations (GTEC Berlin), first investment by an electronics distributing company, crowdfunding campaign in May this year. And the feedback was that we are probably too early to the market. We took a step back, back to roots, and now we are testing new pivots in the family, meeting our target group and finetuning concepts.

What Has Been Your Biggest Struggle?

There are no failures, only lessons. Looking back in time, I think we could be much faster and confident. We could prototype and test faster, and also stay closer to our target audience. That is probably the biggest lesson – a business can never stop talking to its customers, otherwise, it turns to be a business only for the founders.

What Has Been Your Greatest Achievement?

I believe the strength of the team. Working on something you believe in with lack of money, conditions, experience in this field… there is something that really glues the team. Spirit, growth mind, I would say.

Whatโ€™s Your Must-Read Business Book and Why?

4-hour workweek. Not because we want to have 4 hour work weeks, but because we need for hacks and shortcuts to outsmart the status quo.

Whoโ€™s Your Most Inspirational Person and Why?

It is fiction, but here you go: Forest Gump. Seriously – the guy who achieved everything he set as a goal due to the simplicity and being bold.

Finally, Tell Us Something Interesting About Yourself?

I run a travelling company. It is the Tripadvisor no.1 tour operator to Chernobyl (Ukraine).

It is my passion, fulfils the adventure side of mine. It is not close to what we do at Benjamin Button (where my family side of mine gets nurtured), but it is my passion and older baby.

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