Founder of Betting Gods
Who Are You?
I’m Darren Moore, a British citizen in my mid-30’s and founder of the BettingGods.com brand, established in 2014 based on my personal experience of betting and now a world leader in providing expert sports predictions around the world.
What’s the Story of Your Business?
As I’ve touched on, the brand was built to provide a reputable and trustworthy source of betting advice and predictions with punter’s success at the heart of the business. That means no shady affiliate deals or links, just everything 100% on the side of the punter.
What started as a small ‘sole trader website’ provider of horse racing tips developed into a brand that soon became a UK Ltd after a couple of years, and is now a large international company operating from the beautiful island of Malta that can boast having customers from 71 countries and covering a vast range of sports in a vast range of time zones.
What Has Been Your Biggest Struggle?
Breaking the mould of the usual tipster sites has been huge. So many sites do exist online that are completely free to access but there’s a catch – they work for the bookies, literally every bet you lose they get a percentage of that.
That doesn’t sit well with me, how can you recommend somebody does something when you know full well that you profit when they fail? – Not on my watch!
Over the years we’ve worked hard to gain the trust of customers through online reviews, event sponsorship and quite frankly any opportunity such as this one to grab publicity – we don’t shy away because we’ve nothing to hide. We are on the side of the punter, we want people to win!
What Has Been Your Greatest Achievement?
I can honestly say that I’ve been doing this now for over six years and I haven’t skipped a single day ever. I wake up bright and early every morning pumped with enthusiasm to make a difference and grow the company and brand. I literally love what I do for a living, it’s a 7 days per week job but I wouldn’t have it any other way as I’m so proud of EVERYTHING we’ve achieved.
Where Do You See Yourself and Your Business in 5 Years
Despite having customers in 71 countries the company does currently have a strong majority of those based in the UK which really is no surprise being as the brand spent it’s first 3-4 years of existence in the UK. The current long-term goals are to increase our membership bases and reach in other English speaking geos so, hopefully, we’ll soon become a major name in the USA where we do already hold a license from the New Jersey authorities and are making steady progress in growing brand awareness.
What Do You Wish You’d Known Before You Started?
This started out as a fairly small venture but I believe the openness and transparency have really shown that the brand is serious about helping people to beat the bookies and resulted in levels of growth that I would never have predicted in a million years so perhaps a business MBA would’ve been handy for everything that goes with growing and operating a large company but where’s the fun in knowing everything?
Finally, Tell Us Something Interesting About Yourself?
I’ve been a qualified pilot for four years and have a new found love for mountain biking. On the rare occasion I’m not working I’m most likely on 2 wheels hurtling through a forest or a few thousand feet in the air admiring the views.